Digital Maturity drives revenues and profitability, Capgemini & MIT research says

A study conducted by Capgemini and MIT in 2013 found that companies on the leading edge of digital transformation have significant competitive advantage.

According to their research that gathered surveys from 469 senior executives in 391 large companies around the world, digital innovators are on average 26% more profitable than their peers.

Digitalmaturityprofitability

The research also draws a map of Digital Maturity across different industries. Digital transformation is moving more rapidly where companies were hit early by threats from digital competition, and have already undergone profound transformation,for example in the travel and music industries. Industries such as financial services and retail underwent major transformation due to electronic commerce in the 2000s, and are now starting to innovate with technologies such as social media, mobility and analytics.

Digital_Maturity_by_Industry

The study is based on a Digital Maturity model that Capgemini and MIT developed in the study. They segmented all companies in 4 classes as a combination of two separate but related dimensions: digital intensity and transformation management intensity.

Digital_Maturity_Model

Complete report here: The Digital Advantage: How Digital Leaders Outperform their Peers in Every Industry.

[Art: Dan Holdsworth 180]

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s